Browsing: Craig Cooper

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Up Country: The Northern Advocate’s Craig Cooper on bucking trends, understanding responsibilities and ‘new media’ arrogance

In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.