POS material for the new campaign

There’s a long history of using animals in advertising, from Saatchi & Saatchi’s geese, to Telecom’s meerkats to Toyota’s Bugger to Cravendale’s Cats with Thumbs and thousands of others inbetween. And Visique and Republik are tapping into that rich vein—and aiming to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector—by launching a new advertising campaign using bespectacled animals to encourage people to look after their eyes.