In a continuation of its ‘High Five’ campaign launched last February, Lotto Powerball NZ is sending a bearded protagonist around the country to celebrate the successes of Kiwis. And while it might sound reminiscent of ASB’s ill-fated campaign starring Brian Blessed, Lotto’s effort, conceptualised by DDB, differs markedly from the approach used by the bank. Rather than dressing its protagonist in colonial clothing and placing him in the homes of Kiwi families, Lotto NZ is instead sending Craig, the likeable Kiwi Everyman figure from the ‘High Five’ Campaign, to engage with a range of Kiwi heroes.