Most airlines produce complimentary inflight magazines. It’s a captive audience of bored, high-value readers and this perfect publishing storm means Air New Zealand’s Kia Ora is one of the country’s most expensive magazines to advertise in. Now the same idea is being employed on the ground, with premium cab company Corporate Cabs releasing its own glossy ‘in-car’ magazine called ME, ‘your guide to a luxury lifestyle’.
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Corporate Cabs gets glossy with new in-car magazine