Music plays an important role in advertising. Songs can be inspiring, mood lifting, and according to the ‘Mozart effect’ may also improve memory. Everyone remembers ‘that song from that ad’, and in some cases more than they remember the actual ad. We caught up with Franklin Rd director Jonathan Hughes about the process of securing music rights, which allows brands to pump out catchy tunes that arrest the attention of their audience.
Musical monetisation: how adland secures rights to wallet-opening tunes
The risks and rewards of the Twitter cookie jar
Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.