Browsing: copyright

News
Double trouble for Powershop Darth Vader campaign
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Powershop Australia has been forced to pull a billboard campaign, featuring a power socket as Darth Vader, due to a complaint from LucasFilm. This is the second time Powershop has used the Dark Lord’s image in vain – in 2011 they also pulled an ad referencing Darth Vader after copyright scares.

News
FCB’s waterproof whoopsie leads to legal threat—UPDATED
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Sony and FCB’s Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it’s also caught the eye of one of Sony’s competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

News
An ironic giveaway
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After a brief but rewarding fling with StopPress and Idealog, tech reporter/photographer/regional man of mystery Sim Ahmed finished up yesterday and is off to work for POS start-up Vend HQ. But we’re not letting him get away without mentioning a bit of copyright hilarity he was involved in on Twitter last week.

News
North & South’s Twitter stoush
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The latest issue of North & South features an in-depth cover story on the Ewen Macdonald case that was one year in the writing. And, as often happens when a big story hits the public domain, it was picked up by the major papers, which led to a bit of an online barney between ACP and editor in chief of the Herald’s products Tim Murphy.

Opinion
Social media: check yourself before you wreck yourself

The use of social media as a business tool is becoming the norm rather than the exception. Twitter, Facebook and LinkedIn are just some of the websites used to promote businesses and products, as well as being excellent tools for interacting directly with customers and associates. But there can be risks associated with publishing too much information online, particularly in relation to your intellectual property. So what steps can you take to ensure that you are getting the best exposure possible without jeopardising it?