The process of makeovers isn’t always pretty, as the plethora of road cones that have littered the surrounding streets of Eden Park during its redevelopment are testament to. But while it may have not been such a pretty affair on the outside, it’s a different story on the inside, as those attending the unveiling of the new look park this Sunday will see. The makeover includes a new look ground and revitalised logo, all set to “put on a distinctively New Zealand face” for the half a million visitors expected to visit the park over the course of the Rugby World Cup.
Could spring winds finally be blowing to a marketing budget near you?
Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.
The optimism is in stark contrast to …