articles tagged 'Contiki'

Throwback Thursday: Contiki resurrects its classic campaigns

  • Advertising
  • June 22, 2017
  • StopPress Team
Throwback Thursday: Contiki resurrects its classic campaigns

With Contiki blowing out 55 candles this year, we take a look back at some of its old ads and how its advertising has evolved.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

  • Technology
  • October 7, 2015
  • Holly Bagge
Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?

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Try before you buy: Contiki offers travellers a virtual holiday before the wallets come out

  • Technology
  • September 9, 2015
  • StopPress Team
Try before you buy: Contiki offers travellers a virtual holiday before the wallets come out

When we think about going on holiday often our imagination kicks in. We might picture ourselves on some luscious tropical island, lying on the beach, pina colada in hand, listening to the soothing sound of rolling waves or maybe even off on some big adventure, backpacking across Europe or Asia perhaps. Well, now Contiki is giving prospective travellers the opportunity to truly envision a travel adventure, with the use of virtual reality technology.

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Movings/Shakings: 21 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 21, 2015
  • StopPress Team
Movings/Shakings: 21 April

Industry happenings at Adhub, NZTE, NZME, Vodafone, Socialites, Anthem, Beat Communications and Contiki.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Contiki gets vloggers onboard again for the Roadtrip 2014, and this time it's got a Kiwi flavour

  • Didge
  • July 10, 2014
  • Skye Wishart
Contiki gets vloggers onboard again for the Roadtrip 2014, and this time it's got a Kiwi flavour

Contiki is back with its YouTube vlogger roadtrip for the third year running, once again piggybacking on the millions of pairs of eyeballs already following every single step those vloggers take. This year New Zealand might be captive too, with Kiwi star Shannon Harris onboard as the only person from outside North America. Sales director Tony Laskey believes The Roadtrip is potentially one of the most powerful marketing strategies Contiki has ever used.

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Contiki taps social stars to showcase destinations

  • Video
  • March 4, 2014
  • StopPress Team
Contiki taps social stars to showcase destinations

A Kiwi DJ is among the lineup of ambassadors with strong social media presences tapped by Contiki to show off possiblities for the big OE. The #noregrets Adventure Challenge has a contest each week for the target audience of 18-35 year olds thinking about travel destinations.

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