articles tagged 'content room'

Infographic: taking content marketing action

  • Content Room, brought to you by Getty Images
  • January 19, 2015
  • StopPress Team
Infographic: taking content marketing action

Content marketing is by no means a new marketing innovation to slide off the ceaseless production line dedicated to marketing jargon. Since Procter & Gamble's early dabbling in sponsored content on a radio-based soap opera, content marketing has chugged along, evolving along the way and has now become a formidable beast that is present in countless marketing plans. But as the beast has grown, so too has the trepidation that brands often feel when finding the best way to approach it. So, in an effort to demystify content marketing slightly and make it seem a little more approachable, Getty Images has released a new infographic that gives marketers a quick breakdown on strategies that could help to effectively integrate content marketing into campaigns.

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Images you can almost touch

  • Content Room, brought to you by Getty Images
  • September 30, 2014
  • StopPress Team
Images you can almost touch

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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Getty gets Kiwi-centric in new showreel

  • Content Room, brought to you by Getty Images
  • May 21, 2014
  • StopPress Team
Getty gets Kiwi-centric in new showreel

In October last year, Getty Images entered into a partnership with BBC worldwide, which gave the stock image provider exclusive global distribution rights of the BBC Motion Gallery. And now, in an effort to illustrate what this means from a New Zealand perspective, Getty has a compiled a showreel of Kiwi footage that provides a glimpse at the nation’s cultural and historical inheritance.

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Getty captures New Zealand’s good side

  • Content Room, brought to you by Getty Images
  • November 19, 2013
Getty captures New Zealand’s good side

Getty showcases New Zealand's beauty in a compilation that could easily double as a tourism TVC.

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