Red Bull’s new spot looks more like a stock-content provider’s attempt to tap into the extreme sports market than an advertisement for a sugary drink. Playing out to Pharrell Williams’ ‘Come get it bae,’ the ‘World of Red Bull’ commercial features the impressive exploits of surfers Jamie O’Brien and Sally Fitzgibbons, mountain biker Brook MacDonald, cliff diver Orlando Duque, five-time Dakar Rally champion Cyril Despres, and bands Awolnation and Skrillex.
Browsing: Content marketing
Pharrell and Red Bull collaborate for new ad
Build it and they still might not come: the importance of building an audience
As the sale of WhatsApp and many other tech companies shows, audiences are assets. And, as Lynda Brendish writes, it pays to develop them if you hope to succeed in the realm of content marketing.