articles tagged 'content'

TVNZ new season launch: how the broadcaster plans to capture eyes across all screens in 2018

  • Media
  • September 28, 2017
  • Erin McKenzie
TVNZ new season launch: how the broadcaster plans to capture eyes across all screens in 2018

Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it's achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.

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TVNZ's FY2017 results: Kevin Kenrick explains the onerous output deal

  • Media
  • September 1, 2017
  • Erin McKenzie
TVNZ's FY2017 results: Kevin Kenrick explains the onerous output deal

TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year-on-year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.

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From hate to contempt: Bob Hoffman's campaign against content and why he’s wrong (sort of)

  • Opinion
  • May 29, 2017
  • Konrad Kasiske
From hate to contempt: Bob Hoffman's campaign against content and why he’s wrong (sort of)

While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to "call content shit". To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat's arse.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

BrandWorld celebrates 20 years by reflecting on its past

  • Advertising
  • April 7, 2017
  • Erin McKenzie
BrandWorld celebrates 20 years by reflecting on its past

Last night, in a Freeman’s Bay bar, BrandWorld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O'Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency's approach to content marketing and its enduring work.

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Newsroom secures Holden as first sponsor—UPDATED

  • Media
  • December 15, 2016
  • StopPress Team
Newsroom secures Holden as first sponsor—UPDATED

Newsroom, the news website being launched by Tim Murphy and Mark Jennings, has secured car brand Holden as its first founding partner.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

A home for them all: MediaWorks creates an online hub for its radio content

  • Media
  • December 6, 2016
  • StopPress Team
A home for them all: MediaWorks creates an online hub for its radio content

MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.

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TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

  • Media
  • October 3, 2016
  • Erin McKenzie
TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.

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Late Night Big Breakfast returns and The Civilian becomes an online show as NZME launches new video offering

  • Media
  • November 24, 2015
  • Damien Venuto
Late Night Big Breakfast returns and The Civilian becomes an online show as NZME launches new video offering

NZME has since the beginning of this year released over 12,000 videos, which have accumulated 42 million views, and the media company is looking to further consolidate its video offering with the launch of a production studio called NZME Vision and a new content hub dubbed WatchMe. Rolled out earlier this week, the WatchMe website has already been populated with a collection of comedy shows; a combination of established and upcoming talent, all produced through NZME Vision. StopPress chats to NZME about why it's making this move.

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Cash for content: Duncan Greive on why paid-for journalism can be a win-win-win-win

  • Media
  • October 8, 2015
  • Duncan Greive
Cash for content: Duncan Greive on why paid-for journalism can be a win-win-win-win

Ahead of the upcoming CAANZ PresCom event on the commercialisation of content, The Spinoff's Duncan Greive gives his $0.02 on the matter and says that while there are some prickly ethical issues to deal with, brand-funded content offers a glimmer of hope for the craft of journalism and can work in everyone's favour when done well.

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Fully automated: Vend's Josh Pickles on choosing an automation partner, training staff and keeping tech in-house

  • In association with Marketo
  • September 24, 2015
  • StopPress Team
Fully automated: Vend's Josh Pickles on choosing an automation partner, training staff and keeping tech in-house

Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we chat to Vend's Josh Pickles on his experiences with the Marketo platform.

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TVNZ to launch short-form play, aims to collaborate with advertisers

  • Media
  • September 17, 2015
  • Damien Venuto
TVNZ to launch short-form play, aims to collaborate with advertisers

As part of its new season launch, TVNZ announced the impending introduction of a short-form platform called OnDemand Shorts, which will be housed within the overarching TVNZ OnDemand offering and feature three- to five-minute video clips. And the broadcaster's looking to work with advertisers to fill the new platform with content.

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Too many cooks in the content kitchen?

  • Production
  • April 16, 2015
  • Robett Hollis
Too many cooks in the content kitchen?

Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.

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Yahoo set to lay off all its editorial staff

  • Media
  • March 26, 2015
  • Holly Bagge
Yahoo set to lay off all its editorial staff

As part of a review of its local business, Yahoo is set to let all its editorial staff go. This comes as a difficult time for the company, which was last year overtaken by Stuff in terms of online ratings.

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'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

  • Advertising
  • February 16, 2015
  • Michael Goldthorpe
'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.

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A letter to the editor: why content is as important as capability in the digital realm

  • Digital
  • January 14, 2015
  • Mark Glenn
A letter to the editor: why content is as important as capability in the digital realm

To succeed in the digital world, you need to focus on what the audience wants as well as what your business needs. And editors straddle that line well, says Mark Glenn.

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