Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it's achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
Marketing, advertising & media intelligence
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year-on-year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to "call content shit". To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat's arse.
Last night, in a Freeman’s Bay bar, BrandWorld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O'Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency's approach to content marketing and its enduring work.
Newsroom, the news website being launched by Tim Murphy and Mark Jennings, has secured car brand Holden as its first founding partner.
MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
Late Night Big Breakfast returns and The Civilian becomes an online show as NZME launches new video offering
NZME has since the beginning of this year released over 12,000 videos, which have accumulated 42 million views, and the media company is looking to further consolidate its video offering with the launch of a production studio called NZME Vision and a new content hub dubbed WatchMe. Rolled out earlier this week, the WatchMe website has already been populated with a collection of comedy shows; a combination of established and upcoming talent, all produced through NZME Vision. StopPress chats to NZME about why it's making this move.
Ahead of the upcoming CAANZ PresCom event on the commercialisation of content, The Spinoff's Duncan Greive gives his $0.02 on the matter and says that while there are some prickly ethical issues to deal with, brand-funded content offers a glimmer of hope for the craft of journalism and can work in everyone's favour when done well.
Fully automated: Vend's Josh Pickles on choosing an automation partner, training staff and keeping tech in-house
Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. This time we chat to Vend's Josh Pickles on his experiences with the Marketo platform.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
As part of its new season launch, TVNZ announced the impending introduction of a short-form platform called OnDemand Shorts, which will be housed within the overarching TVNZ OnDemand offering and feature three- to five-minute video clips. And the broadcaster's looking to work with advertisers to fill the new platform with content.
Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.
As part of a review of its local business, Yahoo is set to let all its editorial staff go. This comes as a difficult time for the company, which was last year overtaken by Stuff in terms of online ratings.
'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation
Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.
To succeed in the digital world, you need to focus on what the audience wants as well as what your business needs. And editors straddle that line well, says Mark Glenn.