Given how common it is for those in their 20s and 30s to have their Facebook profiles inundated with images of babies, condom-manufacturer Durex has launched a Google Chrome extension called 'babies to babes', via Contagion, that replaces all the babies on a Facebook profile with pictures of attractive men or women.
Marketing, advertising & media intelligence
Orcon, a double for ANZ, Lift Plus and Semble walk under our guard of honour this week.
Pita Pit has launched its first nationwide campaign via a new TVC conceptulised by Contagion, the agency which won the account for the food chain's cross-Tasman business earlier this year. The 30-second spot, which was shot by Flying Fish and directed by Helena Brooks, features a middle-aged man, dressed in the garb of a stereotypical accountant, dancing awkwardly after having completed a meal from Pita Pit.
Peugeot has appointed Contagion as its New Zealand communications partner after a competitive pitch, with the agency set to handle strategy, media, creative and sponsorships.
Contagion has walked away with Realestate.co.nz's media and creative account after a three-way pitch, which also involved Sugar & Partners and Republik.
As Kim Dotcom shifts his attention to the political arena with the formation of the Internet Party (and he's a step closer to making it official following the approval of his sign-up app), his time as Orcon's mascot is coming to an end.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Contagion's Tom Bates got his hands on a pair of Google Glasses at this year's SXSW, and the experience led him to think about the future of wearable tech and the various options currently avaialble on the market.
Anti-capping, pro-holidaying and station swapping make it onto the dais this week.
After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC's How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn't seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton's Ad Impact Award.
Contagion is adding its creative and media might to the new Supermarket Online site hatched by Nappies Direct founders Kevin and Pia D'Ambros-Smith.
The company credit cards are out in force this week for Spikes Asia and most of the shortlists have been announced, with, unsurprisingly, many of the campaigns that featured at Cannes also featuring in Singapore.
There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.
Contagion's relationship with Air New Zealand cheeky little brother Grabaseat was enhanced last week after winning a competitive pitch against several other agencies thought to have included Special Group and Young & Shand.
There were a record 35,765 entries from 92 countries for the 60th Cannes Lions. Of course, we're small-minded and patriotic so we're focusing on the Kiwi contenders and here are the seven agencies in the running after the first shortlists for Creative Effectiveness, PR, Promo & Activation and Direct were announced.
When Contagion launched a few years back, it was loudly beating the digital and social drum. It still is, but it's also doing more of what some would call traditional agency work. So is it selling out? Or is getting in on the groundfloor by offering specialist skills that clients seem to be looking for and then gradually taking a bigger chunk of the business a smart strategy?