Browsing: Contagion

News
Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard
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As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

News
The rise of fast-casual: Pita Pit launches its first TVC via Contagion
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Pita Pit has launched its first nationwide campaign via a new TVC conceptulised by Contagion, the agency which won the account for the food chain’s cross-Tasman business earlier this year. The 30-second spot, which was shot by Flying Fish and directed by Helena Brooks, features a middle-aged man, dressed in the garb of a stereotypical accountant, dancing awkwardly after having completed a meal from Pita Pit.

News
Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton’s August Ad Impact Award
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After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC’s How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn’t seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton’s Ad Impact Award.

News
Contagion loses a chunk of Telecom—UPDATED
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There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.

News
Grabaseat sticks with Contagion
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Contagion’s relationship with Air New Zealand cheeky little brother Grabaseat was enhanced last week after winning a competitive pitch against several other agencies thought to have included Special Group and Young & Shand.

News
Cannes Lions 2013: Day 1
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There were a record 35,765 entries from 92 countries for the 60th Cannes Lions. Of course, we’re small-minded and patriotic so we’re focusing on the Kiwi contenders and here are the seven agencies in the running after the first shortlists for Creative Effectiveness, PR, Promo & Activation and Direct were announced.

Movings & Shakings
The mutating Contagion: selling out or savvy strategy?
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When Contagion launched a few years back, it was loudly beating the digital and social drum. It still is, but it’s also doing more of what some would call traditional agency work. So is it selling out? Or is getting in on the groundfloor by offering specialist skills that clients seem to be looking for and then gradually taking a bigger chunk of the business a smart strategy?

News
One Show, many finalists
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The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.

News
StopPress@SXSW: The digital revolution with Sean Parker and friends
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Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion’s Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.

News
StopPress at SXSW – Al Gore on the future
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Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.

News
Contagion takes TV2 into the real world
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Towering beanstalks, enormous tomes and lie detection are the ingredients in Contagion’s new campaign for TV2, which aims to enchant viewers into picking up the remote for the new season of programmes that started this week by focusing on Once Upon a Time and Revenge.

Opinion
Start with the idea, not the shiny trinkets
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Fresh from judging at Young Guns, Contagion’s Verity Dookia says TV has most certainly got some competition in the form of maverick media, digital and ‘something else’. But it’s not quite as simple as trawling the internet for the latest gadget and then sticking a brand on it.

News
TVNZ and Contagion mix it up for My Kitchen Rules campaign
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TVNZ is currently revelling in some massive numbers for New Zealand’s Got Talent, which went from an average 5+ audience of 935,000 in its first episode to 975,000 last night. It’s got another ratings tiger by the tail with My Kitchen Rules on TV2 and, in an effort to emphasise that it is less like a simple cooking programme and more like a character-driven, drama-filled reality show, it developed a campaign in conjunction with Contagion based around the idea that ‘Some things don’t mix’.