Browsing: Contact Energy

News
Contact Energy and JWT give trick or treating an interactive twist
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It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.

News
Advertising ire: The top ten most complained about ads of 2014
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People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.