While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.
Marketing, advertising & media intelligence
After more than ten years away from the silver screen, Contact Energy is back with a series of playful TVCs that aim to tackle the messier side of family life and show how the company is changing.
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.
A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.
As we wrote a few weeks back, Contact Energy put the feelers out for some new agency partners and JWT New Zealand has been chosen as the company's sole creative agency across brand, digital and retail.
As Genesis, the country's biggest spending energy company, gets set to announce the results of its recent pitch, Contact, the country's second biggest spending energy company, is also searching for some new agency partners, although, judging by the number of go-to industry gossips who didn't know about it, it seems to have been a slightly more exclusive affair.