Browsing: ConfiTex

Incontinental drift: how two Kiwi entrepreneurs are aiming for a slice of a big but embarrassing market with fashionable, absorbent undies

What do you get when you combine two guys with a passion for ski racing—one an urban planner with a PhD and the other an art photographer and fashion designer? The unlikely answer is a start-up company with a mission to develop sexy (and dry) underwear for the incontinence market—and a penchant for doing lots of research.