When thinking about the kinds of brands that would dabble in virtual reality (VR) technology, probably one of the last that would come to mind would be a healthcare brand. But, New Zealand-based global healthcare brand Comvita has given it a crack to share how it sources its manuka honey, so I went along to try it out.
Industry happenings at TRA, Dot Loves Data, Adshel, Comvita, Intelligent Ink, Better by Design and Asia Pacific Digital.
Mt Maunganui-based full-service agency Wave has been operating for around 20 years, but after a long, hot summer, it’s decided to give itself a brand refresh—literally and figuratively.
When iconic ad man Martin Lindstrom starts preaching ethics and green sensibility, you know the writing is on the wall for business as usual in the marketing world. But it’s not really Lindstrom calling the tune here. He’s just the weatherman pointing out the massively changed consumer climate. In New Zealand, 88 percent of us want to buy more sustainable products and services according to Colmar Brunton’s B3W research 2010 & 2011, with spends increasing even in tough times.