Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.
Following the launch of Ecostore’s first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, how it’s tracking in local and offshore markets and how its unique proposition has it positioned in the face of new competition.
Auckland 21-year-olds Harriett Maire and Ferris Bradley’s short film has been chosen as a finalist for a NASA film competition, where the winning film will be enjoyed by astronauts in the International Space Station. Maire explains how the surreal opportunity came to be.
News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.
Pic’s peanut butter has joined forces with Motion Sickness for a Facebook competition campaign running across New Zealand and Australia called ‘Pay it forward’, where Pic’s fans can do just that, nominate their friends who they feel deserve a jar of nutty goodness.
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
During the press conference announcing the deal and their new Auckland to Los Angeles route, Qantas chief executive Alan Joyce and American Airlines chief executive Doug Parker were both very complimentary of Air New Zealand, heaping praise on the quality of the service offered. And the team at Air New Zealand was clearly watching these proceedings with interest, because not long thereafter the airline released an auto-tune mashup, via creative agency True, in which the pair of executives are shown seemingly pointing out the quality of the Kiwi airline’s service.
Burgers are so hot right now and weirder and more wonderful offerings at popular events like Wellington on a Plate’s ‘Burger Wellington’ competition have shown the levels of experimentation burger eaters are willing to indulge. These gentrified consumer tastes have given rise to the ‘better burger’ movement, a niche occupied by chains like Burger Fuel and Burger Wisconsin and popular restaurants like Auckland’s Burger Burger. Even that bastion of standardised beef and cheese, McDonald’s, has announced moves to posh up their burgers by allowing customers to create their own. But ‘bourgeois burgery’ has now moved to the humble Kiwi BBQ, if the entries to Tip Top’s ‘Build a Better Burger Challenge’ are anything to go by.
Griffin’s recently launched an online competition campaign called ‘Super Little Bakers’ via Assignment Group, which urges kids (or rather, their parents) to submit recipes to a micro-page within Griffin’s Facebook to go in the draw to win prizes. An overall winner will be crowned Griffin’s Super Little Baker of 2015 by the end of the week, after over 170 recipes were submitted.
Mozart, the Egyptian goddess Ma’at, the Apollo 11 mission and ancient Greece were some of the subjects among the entries for Google’s ‘Doodle 4 Google’ competition. Young’uns from years one to 10 submitted entries for a Google logo design about where they would go and what they would do if they could go back in time.
DDB’s Nick Dellabarca and Liz Richards scooped up the supreme award out of 53 teams which entered Pixel 361°, APN Outdoor’s first annual outdoor creative challenge. The win will see them head to SXSW in Austin, Texas in March next year while both the highly commended and people’s choice awards went to Aaron Carbines and Mike Felix of Us&Co.
A timelapse video of luminescent glow worms, delicate frost crystals, a blue shark emerging from the water and a jellyfish the size of a dinner plate are among the 28 finalists of the New Zealand Geographic Photographer of the Year, selected from a whopping 5,800 entries.
Education New Zealand has released a new campaign to raise the country’s profile as a great study destination through an online competition where international students may enter for the chance to have a friend or family member flown over for a 10-day study adventure.
Since December, Vodafone and Spark have been at each others throats in an ongoing battle about which telco has New Zealand’s largest 4G network. And Vodafone’s announcement that it has referred the issue to the Commerce Commission has coincided with some fresh blows.
This is just a quick reminder that the entry window for the TVNZ-NZ Marketing Awards is almost closed. Although the call for entries deadline is 23 May, this date can be extended to 30 May upon application. Those interested in entering can still download an entry from the event website.
Today, the proliferation of online video, mobile platforms, online marketing, Google searches, and Facebook, LinkedIn and Twitter accounts has opened up a range of new digital doors that offer countless opportunities to marketers. But navigating through the potential pitfalls of each channel isn’t easy. So, in an effort to demystify some of the challenges surrounding digital innovations, the eighth edition of the annual Fresh Marketing Summit will be focused on the topic of connecting to customers in the digital age. PLUS: to win a ticket valued at $495, give us an example of a campaign that successfully uses technology to connect with customers.
For the 55th year, the BNZ Literary Awards will celebrate the work of both aspiring and established writers in New Zealand. As was the case last year, BNZ is once again accepting entries through Facebook, via a specially designed app dedicated to the short story competition.
Two members of the FCB team will be heading to Rome in a couple of weeks to attend the 2014 Festival of Media Global as part of the agency’s prize for winning the Herald Advertising Challenge.
As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.
Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos “Crash the Superbowl’ competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn’t make the final cut, the five shortlisted entries are definitely worth a watch.
Every year, Doritos, the tortilla chip producer owned by PepsiCo, hosts a competition that gives fans the chance to create an advert that will appear during the brand-loaded Superbowl. Previously, this competition was only open to entrants in the United States, but this year the restrictions were lifted, thereby giving a team of Kiwis the chance to enter.
Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.
While things have certainly calmed down a bit since the ’80s, this industry still has an undoubted penchant for lunching—and especially so over the silly season. It also has the skills required to draw attention to things and DineAid, a charity that helps feed the homeless and hungry, is joining forces with Pead PR and StopPress to combine these two elements into one competition, with creative Kiwi types being asked to produce a short video that tells the DineAid story.
DDB and DraftFCB were each awarded a point for their recent entries into the Newsworks ‘ad of the month’ competition. This moves DDB above Ogilvy to top of the Agency League table, with DraftFCB now sitting in fifth on two points.
One StopPress reader will win a double pass to the California Design art exhibition, which is currently being held at the Auckland Art Gallery. If you’d like to go but don’t want to take your chances, StopPress readers will also get a $5 discount on tickets.
We at StopPress HQ are big fans of sandwiches. Footlongs, six-inchers, club, cucumber, PB&J and even the occasional Marmite one. Putting things between two layers of bread is the best way to eat them. Which is why we’re frothing at the mouth to be giving away two $50 Subway SubCards to our readers.
Semi-Permanent is back in Auckland for its ninth year, bringing together designers, artists, film makers and mould breakers of all sorts – for a menagerie of creative thinking. And we’ve got two tickets to give away to this delightful thinkfest.