The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
Browsing: Commercial Communications Council
Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we’ve recently heard describing the pitching process. Suffice to say there’s a perception that the system is broken. But the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council doesn’t think it needs to stay this way and have taken steps to fix the issues.
In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.