articles tagged 'Commercial Communications Council'

Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

  • Advertising
  • September 29, 2017
  • StopPress Team
Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.

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The Commercial Communications Council to champion diversity through a new council

  • Media
  • July 12, 2017
  • StopPress Team
The Commercial Communications Council to champion diversity through a new council

In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It's launched a voluntary survey to better understand the current state of diversity.

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