Walk around the streets of many of New Zealand’s urban centres and you’re more than likely to see people on the streets, in stores and sometimes even on sports fields clad entirely in the latest activewear from the likes of Puma, Adidas or Nike. Viewed from a distance, it would be easy to mistake these individuals as veritable fitness freaks, doing the hard yards to get abs on abs. However, upon closer inspection, it quickly becomes apparent that activewear serves broader purposes than just exercising. In fact, as illustrated in a recent satirical video by content creators the Van Vuuren Bros, activewear is often used for purposes quite contrary to getting fitter.
Storage company National Mini Storage has for quite some time now been borrowing the comedic talents of Leigh Hart to convince Kiwis that storage might be a viable solution to their clutter. And in a new, completely ridiculous spot, the bald funny man advises that house-selling Kiwis with weirder interests might benefit from storing a few of their more unsightly items away.
In order to ameliorate cricket’s image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.
In a world where political correctness often seems to rule, taboos are plentiful. Thankfully, busting them is still an integral part of good comedy. But there’s still potential for embarrassing social mishaps with every attempt at edgy humour. So, to help provide some guidance as to what is and what isn’t appropriate, the NZ International Comedy Festival gathered together an elite team of stand-up comedians, sit-down mathematicians and Colenso BBDO digital folk to try and solve a riddle that has plagued mankind for centuries: when is it too soon to joke about something?