TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
Browsing: Colleen Ryan
TRA’s Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.
Even though fake news has been identified as one of the big villains of 2016, TRA’s Colleen Ryan doesn’t believe we are now going to be immune to its influence.
It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.
TRA’s Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
TRA’s Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.
Shouting out random things in a public space isn’t the best conversation starter in real life. And TRA’s Colleen Ryan argues the same applies in social media.
The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins About.com, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.