
Jason Jones, former creative services manager for DraftFCB and more recently head of integrated production at Sugar, bought The Collective Force from founder Christina Force a few months back. And with refreshed branding, a new website and a re-energised roster of photographers including Andreas Smetana, Charlie, Chris Lewis, Kieran Scott, Sara Orme, emerging talent Tom Roberton, Charles Howells and Spid, he’s looking “to reclaim its position as New Zealand’s premier photography agency”.