Yes, the craze is not over yet and we doubt it will be anytime soon. Countdown has just released its latest range of collectibles with Disney in what’s been a clever partnership for the supermarket chain, because as we all know, kids (and let’s be honest, many adults) go nuts over Disney. Here’s a look at its latest marketing ploy in the form of projectable cards.
Compulsive hoarders are often reviled for allowing themselves to be buried under the assortment of junk that they’ve collected over the course of their lives. And while extreme examples of this problem make for fascinating trash TV, in reality the tendency of humans to collect isn’t unique to those who can’t see the floors of their homes. As evidenced by the continued popularity of collectibles—with Z Energy’s Blokhedz a recent example—even ordinary Kiwi families can at times indulge in the pleasure that comes with collecting things they simply don’t need. All Good Bananas is another brand that has recently launched its own version of collectibles campaign, which comes in the shape of stickers that are attached to bananas.