A host of advertising luminaries—and plenty of non-advertising non-luminaries—ventured to AUT's beautiful new building on Monday night to celebrate the launch of Idealog editor Hazel Phillips' new book Sell: Tall tales from the legends of New Zealand Advertising. Here she is on how it all came about, what's changed over the years and, of course, where you can buy it.
Marketing, advertising & media intelligence
Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy
The latest batch of Advertising Standards Authority's upheld deals a blow to V Energy, Countdown and Carl's Jr.
The virgins have been sacrificed, the entrails have been sorted through and the creative oracle has spoken in the form of the Axis finalists lists, with Colenso BBDO on top with 57, followed by DDB on 31 and DraftFCB on 28.
Jib Jab hasn't completely cornered the market on animations with people's faces stuck on them, as BNZ Bank clearly shows in its latest Kiwisaver campaign on Facebook.
A sand artist, a rural recreationist, some see-through beasts and a wild man walk into a bar...
Colenso, Barnes Catmur, and justOne take home top prize at Fairfax AdMedia Agency of the Year Awards
Agencies celebrate financial stability and single-minded focus at this year's Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
It worked pretty well for Morton Coutts and now Colenso BBDO is going back in time with Stewart Monteith, and a one take TVC (includes behind the scenes vid).
The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.
Colenso BBDO continues the age old tradition of microsite campaigns with its latest work for V Energy drinks, while finding time along the way to promote light robbery.
Colenso BBDO has earned a reputation for its cause-related communications, from its multi-award winning Doggelganger campaign for Pedigree to the brilliant Trial by Timeline for Amnesty International. And now it's aiming to help St John, New Zealand's primary frontline medical response organisation and the main provider of ambulance services. It takes over from Work Communications.
There are a few things you can expect from a New Zealand summer: torrential rain, sunburnt tops of the feet and sausage and booze-related weight gain. You can also expect a campaign from Tip Top, but this year's effort is a bit different—and more logistically challenging—than normal, because it's launched a big new brand platform and is "on a mission to make New Zealand Feel Tip Top this summer, one ice cream at a time".
The Australian version of the Newspaper Awards, the Caxtons, took place over the weekend, and the Kiwis more than held their own, with Special Group repeating last year's effort and coming out on top with four, and DDB, Colenso and Tourism New Zealand's Australian arm picking up two apiece.
After being denied at Axis, Steinlager's 'We Believe' campaign rightly dominated last night with the grand Effie, and, with awards for Yellow Toolbox and more glory for Volkswagen after it won the supreme award at the TVNZ-NZ Marketing Awards, DDB made it a double by taking the crown as the year's most effective agency.
Sealord, pretty much all the banks and Cirkus pass go, get $200 this week.
A plethora of televisual commercial messages that caught our attention this week, with New World, TAB, New Zealand Herald, Alzheimers New Zealand, Freeview and Max all receiving a metaphorical $20 meatpack.