Browsing: Colenso

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New Zealand 13, Italy 9, Paraguay 0

The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

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Kiwi agencies a no show at One Show
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The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.

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Fisher & Paykel attempt to redress national sock imbalance
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Much has been much written about the scourge of modern day washing that is the missing sock. It’s the bane of many a life, it is the subject of much conjecture and speculation and it is a mystery that, if Fisher & Paykel’s new Lost Sock campaign is anything to go by, seems likely to remain forever unsolved, because, despite the best efforts of its talented team of designers, engineers and scienticians, the appliance maker has admitted that it is the one thing it hasn’t quite managed to figure out.

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Colenso rewarded for paper cuts
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Following on from two golds in the ‘charity’ and ‘art direction and typography’ categories at the 2010 Axis awards, Colenso BBDO’s animated film of Maurice Gee’s novel Going West, which was produced for The New Zealand Book Council to promote books and reading, has received another nod, this time from the Museum of Art and Design in New York.

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Well-hung billboard erected to ensure package delivery
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An essential element of TV One’s new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.

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Colenso gets its Brits out
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Colenso BBDO executive creative director Nick Worthington has beefed up the agency’s roster with a couple of new foreign imports after snaffling young UK creative team Will Bingham and Victoria Daltrey.

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Whip it. Whip it real good
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Who it’s for: Fruju Fruit Whip

Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.

This quirky, artsy Kapiti ice cream TVC …

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Colenso dangles the Garrett
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The official release has been sent and no-one’s particularly surprised with its content: Clemenger Group has appointed Nick Garrett as managing director of Colenso BBDO, beginning 1 March 2010.

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Paper cuts and chocolatey evil
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Who it’s for: New Zealand Book Council

Why we like it: Colenso and London’s Andersen M Studios worked for eight-months to bring Maurice Gee’s Going West to life in an attempt to promote more reading. Everything in the moody, beautiful film is hand-made/cut, the …

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Lambasting the lamb-eaters
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Who it’s for: Silver Fern Farms

Why we like it: Good Kiwi man ‘o the land takes back what’s rightfully ours from a bunch of Euro aristocrats. More patriotic post-colonial New Zealand humour from the stubbie-loving Colenso crew.

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Yellow turns Golden at AWARD awards
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AIM Proximity and Colenso BBDO were handed a prestigious Golden Pencil at last night’s AWARD awards for the Yellow Treehouse campaign (Direct Marketing – Integrated Solutions).

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Get Smart (to San Fran)
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The feverish adland rumour mill continues to turn and it appears Colenso BBDO CEO Brent Smart is the latest reshuffle in an increasingly long line of recent industry reshufflings.

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Snaps from the Effies
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A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.

NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …

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