Browsing: Colenso

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Colenso shoots, scores, Spikes
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It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes.

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DDB and Colenso put on the Spikes—UPDATED
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After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. 

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Jingles, tingles and… Stickman
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Who’s it for: Fresh ‘n Fruity by Colenso BBDO and Robber’s Dog

Why we like it: Perhaps inspired by the stirring renditions of classic advertising tunes at BOTAB last week, Fresh ‘n Fruity and Colenso decided to take it old school and enlisted the help of …

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Colmar Brunton Most Authentic Brand: Frucor and V
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In 2010, Frucor’s ‘crown jewel’ V, which clocks up sales of $250 million in Australasia, was becoming a victim of its own success. It had been very effective in growing consumption with existing customers, but as it already had 55 percent of the traditional energy drink market …

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Effie-fi-fo-fum, Colenso smells the blood of another big haul
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The Effie finalists are out and Colenso has backed up last year’s most effective agency mantle with 16 nominations, followed by DDB and DraftFCB with 14, .99 with ten and Special Group with eight. And, as for the clients, Air New Zealand, Frucor, 2degrees, NZ Lotteries, ANZ, ALAC, Fuji Xerox, the Electricity Authority, Royal New Zealand Foundation of the Blind and DB were among the most nominated across the 15 categories. 

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Bubble and squeak, cut and run
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Who’s it for: Purex by Colenso BBDO and Partizan UK

Why we like it: We’re suckers for origami. We’re suckers for stop motion. We’re suckers for soft toilet paper. And we’re suckers for ruffle-faced shar-peis. So imagine how excited we were when all …

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And away we go…
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… as Colenso group account director Lou Kuegler heads for Asia, DraftFCB makes a surprising hire, Los Angeles calls for one of the Resn crew, Kiwi copywriter Cam Brown joins Arnold Furnace and Sunday Star Times reporter Jonathan Marshall leaves Fairfax.

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Bulging thighs, little people and shapeshifting origami
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Who’s it for: Sky by DDB and Prodigy

Why we like it: On first viewing, it seems like just another over earnest rugby ad. Turns out it’s one of the funniest instalments of the Match Fit series so far. Taking rugby advertising cliches and poking some …

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Change is inevitable…
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… (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros. 

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Cannes completed, great work celebrated
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Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.

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Lonely Colenso flies Kiwi flag at Cannes with third bronze
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Six categories down and it’s slim pickings for the Kiwis at Cannes, with Colenso BBDO flying solo and picking up its third bronze lion for the Multiple Sclerosis Waikato campaign in the Outdoor category. This adds to the bronzes it won in the promo and activation and direct categories for Westpac Impulse saver and the Pedigree ‘Doppelganger’ adoption drive. 

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Colenso hits viral jackpot once again with new Mountain Dew-inspired extreme sport
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It’s obviously a day to celebrate the peddling of sugary beverages. Colenso’s latest V campaign for Frucor just took out the May edition of Colmar Brunton’s Ad Impact Award and, to welcome three new flavours of Mountain Dew to the Frucor stable, the agency also just launched what its managing director Nick Garrett believes is the best thing they’ve done in years: skate pinball.

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Colenso starts with V, ends with May Ad Impact Award
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With the monster truck, rocket man and ladders campaigns, Colenso BBDO’s marketing initiatives for V have gained a well-deserved reputation as attention-grabbers and conversation starters. And its latest push, which features a large paintball truck splattering humpty dumpty on a wall, has done it again, tickling consumers pink in May’s Colmar Brunton Ad Impact Awards.

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Decks shuffled, swaps announced…
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…as a ‘hostage drama’ unfolds between DDB and Colenso, Waxeye gets Carter, Aegis names its regional big cheese, King St advertising’s Chris Williams gets some media traction with his Rugby World Cup song, Wellington’s soon-to-open Le Cordon Bleu school finds its main man and Donovan Boyd adds an account manager. 

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Yellow gives DDB a glimmer of hope, but stands firmly by its creative man
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Yellow has just pinned its new digital, hyperlocal colours to the mast with the launch of Yellow Local. As has been the case for around three years, Colenso was responsible for coming up with the creative and wooing the users, while Rapp/Tribal, which has been working with Yellow for almost two years, took care of the direct and digital grunt work. But there’s been a new, albeit rather small development in Yellow’s advertising mix, after DDB was handed some project work.

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DDB loses a pair of aces to Colenso
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They’ve been gaining plaudits and raking in awards for DDB New Zealand for a while now with campaigns like ‘Mexi-Doug’ for Instant Kiwi, Sky TV’s ‘Que Sera Sera’, ANZ’s ‘Perfect World’ and the internationally heralded Sky TV Arts Channel print and radio campaign. But it appears the grass is slightly greener across town, because creative team James Tucker and Simon Vicars are saying goodbye to the Death Star at the end of June to take up roles at Colenso BBDO. 

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Of Aucklanders and elephants
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Who’s it for: YellowLocal by Colenso BBDO and Down Low Concept

Why we like it: It might be a me-too act to counter the arrival of NZ Post’s Localist directory, but, at first glance, YellowLocal seems like it has plenty of good features and …

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Awards round-up: Clio, One Show, Summit and more Cannes Young Print Lions winners
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The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions. 

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Meet the hyperlocals: Yellow faces up to Localist’s directory challenge with ‘me-too’ offering
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Aside from the number of awards its advertising has won, it’s been a fairly sorry tale for Yellow in the past few years. But, last year, in the face of some horrific finances, Yellow stumped up with a $40 million investment in the business, more sales people and a strategy that focused more heavily on digital offerings. Well, it’s just launched a new digital directory called YellowLocal.co.nz. And it’s heading down a similar hyperlocal path to that of its soon-to-launch NZ Post-run competitor Localist. 

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Look how the new work sparkles
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DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa. 

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A host of freshly squeezed TVCs, packaged for your convenience
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When it rains it pours. After a brief dry spell on the new ad front, numerous newbies have recently been set free. So, for your viewing—and possibly even critiquing—pleasure, a selection of the freshest TV cuts, including Mitsubishi’s new brand ad by Clemenger BBDO, Meridian and Assignment Group’s polar expedition, TVNZ’s new patriotic promo for its news and current affairs offering, State Insurance and Colenso’s fireproof box promo, Sealord and Saatchi & Saatchi’s wonderous condiment contraptions, DraftFCB’s latest work for Genesis Energy and Gregg’s and Lumino and Wag the Dog’s extended, nationwide tonsil hockey tour. 

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Kiwi nomination numbers up as 2011 Clio shortlist announced
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The One Show shortlist was announced last week and, for the Kiwi agencies, it was a big improvement on the previous year. And it’s the same story for another big New York award show, Clio, with 12 New Zealand entries making the cut, up from five in 2010. DDB managed three, JWT, Colenso and The Sweet Shop got two and Clemenger BBDO, DraftFCB and Strategy received one each. There were no Kiwi nominations in the interactive, direct, integrated, print or student categories. The awards will be handed out on 19 May. 

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Good to go: AIM Proximity’s digital doyen departs to take up global role
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First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.

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