Samsung New Zealand and Colenso used the recently reported “black cats aren’t adopted because they look bad in photos” story to create a social campaign with renowned animal photographer Rachael Hale McKenna. The campaign created a solution for cat photographers, whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.
Colenso and Samsung solve “black cat selfie” problem with GS5 and Rachael Hale McKenna
DDB and Sky hustle public through converted container for Commonwealth Games promo
As part of the ‘History Will Be Made’ campaign in the lead up to the Commonwealth Games, Sky TV and DDB have fully customised a container to house an actual running track where punters can measure themselves against past glories.