There have been some impressive campaigns harnessing social data in recent years, with Intel’s Museum of Me and Me the Musical coming to mind. Now Colenso BBDO is putting that information to good use for Amnesty International with Trial by Timeline, a Facebook application that shows users what some comments or behaviours might have cost them if they lived in different, less tolerant countries.
Browsing: Colenso BBDO. Nick Garrett
Amnesty and Colenso put the shoe on the other foot with Trial by Timeline