Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it’s clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.
Coca-Cola’s branding for the past few years has been all about “sharing the happiness” (as opposed to sharing its secret ingredients). Taking that point to the next level is a new can design from Ogilvy which twists to reveal two small cans – perfect for sharing with friends or other Coke addicts.
While MediaWorks’ ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four’s media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.
There’s been plenty of talk around the industry traps recently about both the commoditisation of media and the apparent fragmentation of big clients’ business. A lot of it seems to be just that: talk. But not when it comes to the country’s biggest company, Fonterra, which has split up its media business, giving Naked Communications the communications, strategy and channel planning work and leaving OMD with the media buying.
Coke have a bit of a goal-scoring giggle with Wayne Rooney and Gavin and Stacey’s James Corden.
Want to find out what your competitors are up to? There’s only one real solution: the roving shrub.
50 impressive fake impressions.
The Coca-Cola ‘Heist’ ad won the best primetime commercial Emmy at the Academy of Television Arts and Sciences’ Creative Arts Awards ceremony in Los Angeles on Saturday.
It was line produced by Flying Fish in Auckland for Psyop animation studio in Los Angeles. The agency was Wieden + Kennedy …