articles tagged 'Coca-Cola'

Greenpeace asks Coca-Cola to reduce plastic use for Christmas

  • Advertising
  • November 24, 2017
  • StopPress Team
Greenpeace asks Coca-Cola to reduce plastic use for Christmas

Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.

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Is Coke's global approach bad for Kiwi audiences?

  • Advertising
  • January 22, 2016
  • Damien Venuto
Is Coke's global approach bad for Kiwi audiences?

It took creative minds from 10 different agencies across the Coca-Cola marketing network to develop the global campaign for 2016. The result is a collection of 10 TVCs, over 100 campaign images, a new visual identity system and the introduction of a new tagline: Taste the Feeling. But some argue that this global approach may alienate local audiences that are already disengaged from the brand. We chat to marketing director of Coca-Cola South Pacific Lisa Winn about whether this is the case.

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Around the corner from everywhere: celebrating 100 years of the Coke bottle

  • Advertising
  • August 14, 2015
  • Damien Venuto
Around the corner from everywhere: celebrating 100 years of the Coke bottle

If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle. And this year, one of the most ubiquitous brands in Kiwi consciousness celebrates the 100th anniversary of its easily recognisable bottle.

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Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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The KB Series’ second episode is released, Kiwibank works its marketing magic

  • July 29, 2015
  • StopPress Team
The KB Series’ second episode is released, Kiwibank works its marketing magic

The second episode of Kiwibank’s KB Series featuring Jamie Curry is out. In this episode, Curry has moved into her new flat in Auckland and is attempting to navigate herself through the beginnings of adult life, which she does with much uncertainty and awkwardness.

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Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

  • July 14, 2015
  • Holly Bagge
Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

We’re sure many New Zealanders are in disbelief as to how nearly four years have passed since the last Rugby World Cup. Four years since we yelled out to strangers in the street whooping with collective joy after the All Blacks secured the Cup after a nail-biting game with the French and four years since the victory sparked a baby boom across the nation. But this year’s World Cup, which kicks off in September has no doubt been creeping its way into the public consciousness for sometime now, probably due to a few big brands which hope to profit from all the attention, here’s what a few of them are up to.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Coca-Cola’s miniature blockbuster

  • July 10, 2015
  • StopPress Team
Coca-Cola’s miniature blockbuster

Coca-Cola has gone the cinematic route with a new online ad called ‘Steampunk Coke’, which looks like a scene straight out of a Hollywood blockbuster.

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Strand and deliver: Amie Mills on the rise of transmedia storytelling

  • Media
  • May 13, 2015
  • Ben Fahy
Strand and deliver: Amie Mills on the rise of transmedia storytelling

It used to be so simple. Find an audience (usually from someone or something with enough money to own mass media), put an ad in front of that audience and roll around on a bed laden with cash, laughing maniacally. These days, there is huge media fragmentation, constant distraction (AKA 'obesity of the mind'), more good content on offer than ever before and numerous ways for consumers to dodge ads. That makes reaching audiences much more difficult, but the rise of digital technology and the rapid changes in the way people are consuming media has meant broadcasters and advertisers have had to embrace more creative methods of storytelling to maintain the audience's attention, something Blacksand's senior digital producer Amie Mills discussed recently at the first TVNZ Outtakes event.

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Netflix brings in Jamie Curry to coach Australasian audiences

  • Advertising
  • April 23, 2015
  • Holly Bagge
Netflix brings in Jamie Curry to coach Australasian audiences

YouTube starlet has become something of a branding sweetheart in recent months. Last year, Coca-Cola commissioned her to promote its #colouryoursummer campaign in Australia, Google has included her on its YouTube stars roadshow and she is currently part of theContiki troupe of influencers currently sharing travel stories from Asia. And she also recently caught the eyes of marketing team at Netflix. Two weeks ago, Curry posted a video called 'How to Netflix' on her YouTube channel as part of marketing push by the SVOD player to expand its reach across Australia and New Zealand.

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TVCs of the week: 21 April

  • TVC of the Week
  • April 21, 2015
  • StopPress Team
TVCs of the week: 21 April

A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.

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Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

  • Advertising
  • April 17, 2015
  • StopPress Team
Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

Last week, Coca-Coca Life hit Kiwi shelves, giving Kiwi consumers their first opportunity to purchase the stevia-based variant. But long before anyone in Auckland, Christchurch, Wellington or Dunedin was able to taste the drink, the Coca-Cola team headed south to the rustic setting of Otira to give the 87 permanent residents living there the first sampling rights. The proceedings that unfolded were captured on film and then edited into Coke's new TVC, which carries the 'Let Life surprise you' slogan.

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#MakeItHatey

  • PopPress
  • February 5, 2015
  • StopPress Team
#MakeItHatey

Coca-Cola has been forced to suspend its #MakeItHappy campaign after an elaborate prank from blog site Gawker had the brand relaying several lines from Adolf Hitler’s Mein Kampf.

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Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

  • Advertising
  • November 27, 2014
  • Damien Venuto
Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

With a total of 1.2 million subscribers across the world, the Kiwi vlogger Jamie Curry (of Jamie's World) is one of only two New Zealanders to meet the YouTube star threshold of having more than a million subscribers. And her resonance with 13- to 24-year-olds recently caught the attention of Coca-Cola Australia, leading the drinks company to collaborate with the teen on the 'Colour your summer' campaign.

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Impropitious bits

  • PopPress
  • July 1, 2014
  • StopPress Team
Impropitious bits

While wandering down the main street of Whakatane recently, we couldn't help but notice this gift shop mascot and his unfortunate hand placement. And that got our immature minds thinking about other unintentional genitalia.

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3D printing gives trash a second life

  • PopPress
  • June 26, 2014
  • StopPress Team
3D printing gives trash a second life

Last year, Hallenstein Brothers partnered with Ekocycle, to produce a range of suits made entirely out of recycled plastic bottles. Now, the Coca-Cola environmental initiative is being taken a step further thanks to Cube, a small-scale 3D printer that transforms plastic Coke bottles into a range of different items. In a short video uploaded onto YouTube earlier this month, Ekocycle co-founder and ambassador will.i.am delivers a short presentation on some of the items that the 3D printer can be used to make.

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Bottles given life after Coke

  • PopPress
  • June 5, 2014
  • StopPress Team
Bottles given life after Coke

Coca-Cola has been on something of a self-flagellation mission of late in its advertising campaigns. In what can be seen as an effort to undo some of the environmental harm it has done due to the sheer number of empty plastic bottles strewn all over the world, the company has been focused on relaying a strong recycling message in many of its recent campaigns.

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