Browsing: Coca-cola

News
Opening a Coke becomes a two-person job
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In the past few years, the innovative marking teams behind Coca-Cola’s campaigns throughout the world have put our names on cans, created bottle-powered arcade games and taken a cheer-collecting bus across Argentina. And this inventive trend now continues with Bogota-based Leo Burnett’s introduction of the friendly twist bottle, which features a unique lid that can only be opened when paired with another.

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Who needs professional actors?
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Rather than commissioning a group of actors to over-emphasise the refreshing sensation of sipping on a Coke, Wieden + Kennedy instead compiled a montage of regular people giving their best “ahhhhs” after a gulp of the sugary drink.

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Cage fighting: tensions bubble over in South African soda stoush
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Last year, we wrote a story about SodaStream’s The Cage, a global PR campaign that aimed to draw attention to the effects of packaged soft drinks on the environment. But the campaign has earned the ire of one of its targets, Coca-Cola, with the South African outpost issuing a cease and desist letter to SodaStream demanding its bottles be removed from The Cage at the Johannesburg airport because it claims to own the used bottles.

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Spotify kicks off in Kiwiland
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Many have been anxiously awaiting the announcement, and it has cometh: digital streaming service Spotify is officially available in New Zealand and Australia, opening up its catalogue of more than 16 million tracks and bringing Spotify’s availability to a grand total of 15 countries. So what’s the deal? And why are brands like Coca-Cola getting involved? 

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The taste of science: Sonny Bill signs up as Coca-Cola mascot, spruiks new energy drink
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Just before the RWC began, Sonny Bill Williams’ management kicked up a bit of a stink when the NZRU decreed that he wasn’t allowed to sign a sponsorship deal with a drinks company considered to be a rival to official All Blacks sponsor Coca-Cola. It turned out he should have been thankful for the denial, because the interested suitor, South Pacific Beverages, used actor Ben Barrington to front one of the biggest turkeys of the year for its Pure Energy brand and Coca-Cola then decided to sign up the man mountain themselves (for an undisclosed sum, of course) as an official ambassador to help launch its new fizzy 300ml Powerade Fuel+, which aims to snatch a share of the energy drink market.

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Out-of-home, technology and pavement pounding collide in The Powerade Challenge
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For years, brands have created ads and placed them in appropriate media in the hope that they’d help sell more of their stuff. These days, brands are increasingly creating experiences in the real world that are relevant to the product and involving consumers in those experiences. And The Powerade Challenge, a 9km running course/interactive marketing campaign around Auckland’s waterfront, is a prime example of this shift. 

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