Industry happenings at Coca-Cola Amatil, Bloggers Club, Method, Cheapflights, MediaMath, Jade Software, Eyeota, TEDx Auckland and Mobile Embrace Limited.
Browsing: Coca-Cola Amatil
Industry happenings at DB Breweries, Dynamo, Coca-Cola Amatil, BrandWorld, The Sweet Shop, Jericho, Kiwa, Data Insight, and Touchtech.
As the numbers of obese New Zealanders increase, the heat on drink manufacturers increases with it. And, whether you see it as lip service or legitimate, Coca-Cola responded with a campaign showing the steps it was taking to address the issue and, more recently, the launch of Move60, which aims to get Kiwis exercising. Wendy Rayner, who’s been in the role of general manager of marketing at Coca-Cola Amatil for just over a year, shares her thoughts on 2013.
It’s lemon, Kiwis, but not as we know it. Saatchi & Saatchi has given the drink brand made famous with a giant bottle in Paeroa a twist by showing a new side that’s more fierce than fruity.
Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.
After a pitch involving a rumoured list of TBWA\ and the incumbent McCann, it’s thought DDB has managed to get a foot in the door with Coca-Cola after winning the Lift Plus account.
Saatchi & Saatchi New Zealand has won the Pump water account after a four-way pitch, taking it off Sydney agency Smart.