articles tagged 'CMI'

Wealthy, powerful people think magazines are the coolest, Nielsen study shows

  • Media
  • December 5, 2014
  • Jessy Edwards
Wealthy, powerful people think magazines are the coolest, Nielsen study shows

New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.

Read more

Heads, hearts and hands: Nielsen launches latest iteration of CMI

  • Media
  • July 2, 2013
  • Ben Fahy
Heads, hearts and hands: Nielsen launches latest iteration of CMI

Around two years ago, Nielsen, along with the three stakeholder groups in the Print Media Industry Research Review Group—magazines, newspapers and media agencies—were talking up the 'Rolls Royce of measurement systems'. International guest Gary Yeo was too, saying its Consumer & Media Insights system was one of the best in the world. And now Nielsen has added a few new bells and whistles to give advertisers and media owners, as its tagline terms it, “an uncommon sense of the consumer”.

Read more

Nielsen's CMI parade rained on as 'unprecedented' fieldwork issues affect print readership data

  • Media
  • June 14, 2011
  • Ben Fahy
Nielsen's CMI parade rained on as 'unprecedented' fieldwork issues affect print readership data

The stock imagery on the release might show people laughing with magazines, but there probably aren't too many smiles in the print industry after several unexpected fieldwork issues affected the quality of readership data for Nielsen's newly pimped out Consumer and Media Insights readership survey. 

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Nielsen launches 'Rolls Royce of measurement systems', publishers smack lips with excitement—UPDATED

  • Marketing
  • April 8, 2011
  • Ben Fahy
Nielsen launches 'Rolls Royce of measurement systems', publishers smack lips with excitement—UPDATED

It was announced in September last year that Nielsen had been chosen as the preferred research supplier for the print/publishing industry until 2016 after a big global hunt for the best contender was undertaken by the snappily titled Print Media Industry Research Review Group. At the time, chairman Derek Lindsay said Nielsen's newly pimped out Consumer and Media Insights (CMI) package would provide a big fillip for the publishing industry because it drilled down so much deeper into the data. And at the launch of the 'new Nielsen' yesterday, it became apparent how this "360 degree view of the media consumer" would benefit marketers, agencies and media owners. 

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit