New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.
Marketing, advertising & media intelligence
Around two years ago, Nielsen, along with the three stakeholder groups in the Print Media Industry Research Review Group—magazines, newspapers and media agencies—were talking up the 'Rolls Royce of measurement systems'. International guest Gary Yeo was too, saying its Consumer & Media Insights system was one of the best in the world. And now Nielsen has added a few new bells and whistles to give advertisers and media owners, as its tagline terms it, “an uncommon sense of the consumer”.
The stock imagery on the release might show people laughing with magazines, but there probably aren't too many smiles in the print industry after several unexpected fieldwork issues affected the quality of readership data for Nielsen's newly pimped out Consumer and Media Insights readership survey.
Nielsen launches 'Rolls Royce of measurement systems', publishers smack lips with excitement—UPDATED
It was announced in September last year that Nielsen had been chosen as the preferred research supplier for the print/publishing industry until 2016 after a big global hunt for the best contender was undertaken by the snappily titled Print Media Industry Research Review Group. At the time, chairman Derek Lindsay said Nielsen's newly pimped out Consumer and Media Insights (CMI) package would provide a big fillip for the publishing industry because it drilled down so much deeper into the data. And at the launch of the 'new Nielsen' yesterday, it became apparent how this "360 degree view of the media consumer" would benefit marketers, agencies and media owners.