News
Kia and Work zoom in on Cerato
Kia is shifting its focus from brand building to promoting a specific model – the Cerato hatchback – in a new campaign that features its first locally-shot TVC.
Browsing: Close Up
News
Close Up set to close up as TVNZ looks to give prime time a refresh
The axe is hovering over Close Up after a release was sent out yesterday saying it was looking at a ‘proposal’ to switch it off in favour of what TVNZ’s news and current affairs head Ross Dagan calls a “new daily current affairs show with a distinctively different format”. Most believe it’s already a done deal, and if it goes ahead, the show will finish up by the end of the year, bringing an end to a format that’s been running for 23 years.
News
TVNZ trumpets ratings gains, gets punked by pro-whaling trickster
Ever since TV3’s Sunrise and ASB Business bit the dust back in April, the Mediaworks press releases about news and current affairs viewer numbers seem to have dried up. Not surprisingly, NZI Business and Breakfast have reaped the benefits after the departure of its main competition, but there’s also been some significant ratings increases for Te Karere and Q+A over the last year and ONE news has also held firm.