articles tagged 'clients'

How FCB cracked briefs over the Christmas break

  • PopPress
  • January 15, 2018
  • StopPress Team
How FCB cracked briefs over the Christmas break

FCB's creatives might have been away from their desks during the Christmas break but that doesn't mean there were no ideas being generated. The agency created a Christmas Brief Cracker to keep up with clients' needs.

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Clients respond to famous authors

  • PopPress
  • April 17, 2015
  • StopPress Team
Clients respond to famous authors

Earlier this year, in an effort to encourage the entrants of the Winston Fletcher Fiction Prize to write freely, the competition organisers released a quirky campaign that places typical client feedback alongside the covers of three famous works of fiction. The targets of client dissatisfaction in this case are Salman Rushdie, Scott F Fitzgerald and Joseph Heller, and the comments in each instance criticise the very aspects that make their books so enduring.

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Auckland Council swears in Goodfolk and Alt Group to complete its triumvirate

  • Advertising
  • February 13, 2015
  • Damien Venuto
Auckland Council swears in Goodfolk and Alt Group to complete its triumvirate

Following on from Auckland Council's appointment of DDB as its lead agency, Goodfolk has been appointed the digital communications agency and Alt Group will be responsible for arts and culture communications. This announcement brings the long-running process to an end, and gives the agencies until the next mandatory RFP process to work with the Council. PLUS: Goodfolk wins Fletcher Building account.

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