Browsing: Clever Kash

How ASB and Saatchi & Saatchi got ‘Clever Kash’ in the hands of customers

It’s been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what’s taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about how developing a product like ‘Clever Kash’ takes time.