It’s been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what’s taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about how developing a product like ‘Clever Kash’ takes time.
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ASB has announced the highly anticipated release of ‘Clever Kash’, developed alongside Saatchi & Saatchi. It will be available, in limited supply, this spring.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.