Browsing: Clemenger

News
Shocking? Funny? Sure, just make sure you’ve got a point
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A great ad idea is nothing more than a cliche if it doesn’t achieve a specific outcome. And it doesn’t hurt to tap into the mood of a nation or hold a mirror up to people’s weird and wonderful behaviour if you want your ad to work. Those are some of the messages from Clemenger Sydney creative director Rebecca Carrasco, visiting for last night’s News Works Newspaper Advertising Awards.

News
Inside the ideas machine: the evolution of Colenso BBDO
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After a stellar 2012 on the awards front, Colenso BBDO was named the world’s best advertising agency by the Big Won report. And it aims to stay at the top. In an article that originally appeared in NZ Marketing, Ben Fahy talks commercial creativity, Kiwi clobbering machines and the increasing importance of IP with Nick Garrett and Nick Worthington.

News
Clemenger Group sends Mailshop into private hands
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A few weeks back, Clemenger Group chief executive Jim Moser was welcoming a new business to the family as justONE was fused with .99. And now he’s farewelling one of the family after selling direct mailhouse and digital print provider Mailshop back to managing director Deidre Ross.

News
Fly Buys installation filled with 60,000 Jaffas for jafas
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We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.

Movings/shakings
Movings/Shakings: 14 August
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Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.

News
Selling the asset sales: agencies preen for big Treasury account
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It was not without a sigh and a grunt that agencies with relaxation on their minds received a notice from the Treasury on December 15 asking for interested parties to put their hands up if they wanted to work on the ‘extension of the mixed ownership model’ account. They obviously don’t know Christmas is a time of reflection for the marcomms industry. But it seems the biggest live pitch at the moment (aside from the decision on Vodafone, which is still thought to be in the hands of the global bods), is now down to the shortlist stage.

News
Ad campaign targets drug-affected drivers
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A new road safety campaign uses hidden camera footage to reveal the unscripted responses of ordinary New Zealanders finding out they are being driven around by someone high on drugs. The ads, produced by Clemenger, are the start of a multi-channel campaign aimed at reducing the harm caused by drugged drivers.

News
Colenso leads Caples finalists, wins big at Digital Media Awards Asia
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The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.

News
Wandering marcomms bedouins find gainful employment…
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…as TBWA\ makes a couple more significant hires; Radio New Zealand splits up its Morning Report hosts; Clemenger Group continues to nurture youngsters after its inaugural Graduate Programme proved a success; Carat hunts for a new general manager; another old hand joins The Pond’s freelance ranks; Mango adds a trio to its events team; and the Ministry of Economic Development signs up an event advisor.  

News
Holt! Who goes there?
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Andrew Holt, currently a group account director at Colenso BBDO, will be shifting south, moving up the executive chain and battling the breeze after being appointed as managing director of Clemenger BBDO in Wellington.

News
Clemenso puts some scones out, welcomes two big-namers into fold
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After snatching the Westpac account from Saatchi and releasing a couple of rather well-received campaigns recently, Colenso is on a bit of a roll at the moment. And, as is often the way when the going is good, the hires have followed, with Daniel Wright set to join as digital creative director at the end of the month and Margot Chandler appointed as Clemenger Group’s ‘people development director’ in a newly developed human resources role.

News
Please sir, can I have some more Fly Buys ads
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After embarking on a fairly successful first foray into mobile out-of-home advertising to draw attention to its Fly Buys Music offering during NZ Music Month, Loyalty New Zealand has gone back to good old reliable mass-awareness television with a new campaign that aims to drum up support for its partners among different groups, including flatmates, builders, mums, teenagers and even orphans. 

News
Crafty, filmy-types named on Cannes shortlists

Colenso BBDO’s award-winning work for the New Zealand Book Council has been shortlisted in the Film and Film Craft categories at the 2010 Cannes Lions Advertising Festival. Clearly not content to rest on their laurels, or indeed these other laurels here, Colenso has been shortlisted in the Sound Design and Animation sections of the Film Craft Category, whilst also making the cut in the Public Awareness Messages section of the Film Category.

News
New Zealand 13, Italy 9, Paraguay 0

The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

News
Kiwi agencies a no show at One Show
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The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.

News
Rugby World Cup puts The Feelers out
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The launch presentation for the ‘first phase’ of the Rugby World Cup has been given, the phrase once in a life-time was used way too often and the rumours were true: The Feelers will be the voice (and, judging by the falsetto in the Jesus Jones song Right Here, Right Now, not a particularly good one) of the 2011 Rugby World Cup.

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