Browsing: Clemenger Group

News
The Year in Review: Ben Goodale
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This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World’s merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.

Movings/shakings
Movings/Shakings: 25 February
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Forbes to the fore on Maori TV, Susan Wood makes a TV comeback, Young & Shand & Growing, Clemenger Group welcomes its annual influx of young’uns, The Sweet Shop adds some more talent, The Blue Rose shifts timeslot, and jobs.co.nz hunts for a new way.

News
Raydar and Touch/Cast join digital forces
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Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.

News
Clemenger adds TOUCH/CAST to Wellington stable
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The Clemenger Group, New Zealand’s largest communications group, has bought Wellington-based digital activation agency, TOUCH/CAST. The deal gives Clemenger Group the majority stake in the business, while TOUCH/CAST retains a significant share.

News
Clems shifts troops to .99, prepares for looming Vodafone battle—UPDATED
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The big news from the past few weeks was that Vodafone has decided to review its agency partners, which left the role of incumbent Colenso up in the air and led to speculation that a decision had already been made to move the account elsewhere without the agency being involved in a pitch. And while Clemenger Group chief executive Jim Moser admits Colenso is now out of the picture, resources have been shifted to .99, which will be the epicentre of the account for the next three months and is “going to participate aggressively” in the upcoming pitch.

News
Future calls, Colenso answers with pack reshuffle
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Despite a stellar year for the Clemenger Group gang, both in terms of awards won and cash banked, there have been a few mutterings around the traps of late about axes falling at Colenso and AIM Proximity. And while the seemingly OTT figure of 20 departures has been bandied about, Colenso’s managing director Nick Garrett says that’s certainly not the case and says it’s just slight reshuffling of the pack to respond to the current demands of clients.