articles tagged 'Clemenger BBDO'

We're all in this together: NZTA and Clemenger BBDO keep the heat on speeders, call for community action, win ad of the month gong—UPDATED

  • Advertising
  • June 12, 2015
  • StopPress Team
We're all in this together: NZTA and Clemenger BBDO keep the heat on speeders, call for community action, win ad of the month gong—UPDATED

One of NZTA's recent campaigns, 'Numbers', focused on how your speed can impact—perhaps quite literally—on others and it's released an extension to that campaign called ‘Community Speedo’ that shows bringing speeds down is a collective effort. And it was good enough to earn Newsworks' ad of the month award for May.

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NZ Post calls on Charles Dance to show how it greases the wheels of Kiwi can-do

  • Advertising
  • June 2, 2015
  • Ben Fahy
NZ Post calls on Charles Dance to show how it greases the wheels of Kiwi can-do

NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That's resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it's the role NZ Post can play as a supplier to business that it's focusing on for its new brand campaign, You Can.

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Mitsubishi and Clemenger steer away from classic car ads, focus on feelings (and fertility) over features

  • Advertising
  • May 25, 2015
  • StopPress Team
Mitsubishi and Clemenger steer away from classic car ads, focus on feelings (and fertility) over features

Mitsubishi has released a new commercial via Clemenger BBDO for its Outlander SUV and, rather than focus on the car's features as is often customary in auto ads, it's focusing on the drivers. And while it's a laudable goal to try something new, we must admit to being slightly confused about this one.

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Colenso BBDO and Mars take New Zealand's first ever black pencil at D&AD

  • Advertising
  • May 22, 2015
  • StopPress Team
Colenso BBDO and Mars take New Zealand's first ever black pencil at D&AD

It was a record night for New Zealand agencies at this year’s D&AD awards in London with a standout moment of the night for Colenso BBDO/Proximity, when K9FM became the first ever New Zealand campaign to win a highly coveted Black Pencil, one of only five awarded globally this year.

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Education New Zealand launches online competition to attract international students

  • Advertising
  • May 21, 2015
  • Holly Bagge
Education New Zealand launches online competition to attract international students

Education New Zealand has released a new campaign to raise the country’s profile as a great study destination through an online competition where international students may enter for the chance to have a friend or family member flown over for a 10-day study adventure.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Not so taxing: IRD pushes customers online with the help of fixed stares, empty smiles and spandex

  • Advertising
  • May 5, 2015
  • Holly Bagge
Not so taxing: IRD pushes customers online with the help of fixed stares, empty smiles and spandex

The Inland Revenue Department isn't renowned for its sense of whimsy. But, with the help of Clemenger BBDO, it's gone full cheese for a new campaign called ‘Work it Out’, which has drawn on '80s workout videos to show everyone how easy it is to get a tax refund by heading online (viewer discretion advised).

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Doing stuff for free stuff: Fly Buys trumpets its rewards programme

  • Loyalty
  • May 5, 2015
  • Holly Bagge
Doing stuff for free stuff: Fly Buys trumpets its rewards programme

Fly Buys has released a new campaign via Clemenger BBDO that emphasises the variety of rewards members can get with Fly Buys and how easy it is to receive them by simply “getting stuff free by doing the stuff you do every day”.

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TVCs of the week: 21 April

  • TVC of the Week
  • April 21, 2015
  • StopPress Team
TVCs of the week: 21 April

A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

  • Advertising
  • April 21, 2015
  • Ben Fahy
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Annoyingly reliable: Mitsubishi meets Murphy's Law in new Triton ute spot

  • Advertising
  • April 20, 2015
  • StopPress Team
Annoyingly reliable: Mitsubishi meets Murphy's Law in new Triton ute spot

Mitsubishi and Clemenger BBDO have had a fairly good run on the advertising front, with the retro campaign for the Mirage and the humorous take on hybrid technology to launch the MPEH Outlander standing out. Now it's released an ad promoting the just released Triton ute that talks up its reliability with the tagline 'You can bet on it'.

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Departing Duster's Wellington tales

  • Advertising
  • January 27, 2015
  • StopPress Team
Departing Duster's Wellington tales

Following the news that Clemenger BBDO's long-serving executive creative director Philip Andrew has handed over the reins, we've decided to republish a sidebar from an agency profile in NZ Marketing that talked about the formative days of the Wellington agency.

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Wellington advertising stalwart Philip Andrew signs off, Alkema and Hoskin promoted

  • Movings/Shakings, brought to you by Marsden Inch
  • January 27, 2015
  • Ben Fahy
Wellington advertising stalwart Philip Andrew signs off, Alkema and Hoskin promoted

After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO's executive creative director Philip Andrew has decided the time is right to pass the baton.

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The year of the share: 12 campaigns that hit the high-water mark of advertising achievement

  • Advertising
  • January 19, 2015
  • James Hurman
The year of the share: 12 campaigns that hit the high-water mark of advertising achievement

James Hurman's annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.

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TVCs of the Week: 13 January

  • TVC of the Week
  • January 13, 2015
  • Ben Fahy
TVCs of the Week: 13 January

ANZ, ASB and NZTA etch their names on 2015's first trophy.

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Numbers game: NZTA's latest ad promotes the go-slow, but holiday speed blitz questioned

  • Advertising
  • January 13, 2015
  • Ben Fahy
Numbers game: NZTA's latest ad promotes the go-slow, but holiday speed blitz questioned

The average speed of Kiwi drivers has come down considerably over the years. But NZTA and Clemenger BBDO released a new campaign early this year in an effort to drop those numbers even further.

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