A virtual cornucopia of new work to choose from this week, with a double for Robber’s Dog.
Who’s it for: V by Colenso and The Sweet Shop
Why we like it: It was always going to be tough to beat V Pomparkour in the coolness stakes …
NZ Post has taken its sweet time choosing a new agency to replace long-time partner Saatchi & Saatchi, which decided not to repitch for the business when the expressions of interest were called for in December. The pitch was thought to have finished more than six weeks ago and it seems a decision on its new agency has been made. But no formal announcement has been released and the lips of the Posties and the two agencies thought to be battling it out for the win—Clemenger BBDO and DraftFCB—are staying sealed.
When it rains it pours. After a brief dry spell on the new ad front, numerous newbies have recently been set free. So, for your viewing—and possibly even critiquing—pleasure, a selection of the freshest TV cuts, including Mitsubishi’s new brand ad by Clemenger BBDO, Meridian and Assignment Group’s polar expedition, TVNZ’s new patriotic promo for its news and current affairs offering, State Insurance and Colenso’s fireproof box promo, Sealord and Saatchi & Saatchi’s wonderous condiment contraptions, DraftFCB’s latest work for Genesis Energy and Gregg’s and Lumino and Wag the Dog’s extended, nationwide tonsil hockey tour.
The One Show shortlist was announced last week and, for the Kiwi agencies, it was a big improvement on the previous year. And it’s the same story for another big New York award show, Clio, with 12 New Zealand entries making the cut, up from five in 2010. DDB managed three, JWT, Colenso and The Sweet Shop got two and Clemenger BBDO, DraftFCB and Strategy received one each. There were no Kiwi nominations in the interactive, direct, integrated, print or student categories. The awards will be handed out on 19 May.
In the copywriting section, which included both print and electronic, DDB took bronze with its Noland ad for Sky’s Arts Channel, while in Art Direction & Typography, Clemenger BBDO’s Hamlet-inspired book sculpture for Booksellers New Zealand was awarded a silver and DDB’s Catalogue and Tee Shirt Folding Machine for AS Colour took bronze.
Earth Hour 2011 may have only recently wrapped up, but Clemenger BBDO’s ‘Ads In The Dark’ campaign has reaped the rewards for its efforts to draw awareness to last year’s Earth Hour, picking up a silver award in the charity category. The campaign featured popular commercials from Fatso, Instant Kiwi and McDonald’s, previously bathed in full light, being lit by only candlelight. Picking up the only other award in the category, also a silver, was DraftFCB for its ‘Make a friend in real life, not just online’ Facebook app for the SPCA.
2011 is the anniversary of 100 years of radio in New Zealand and to mark this auspicious occasion Clemenger BBDO and Radio New Zealand launched the ‘Sounds Like Us’ campaign, which asked Kiwis to create a radio design that captured any aspect of New Zealand culture from the past 100 years. But to inspire the masses, it came up with a few radio designs of its own and these outstanding sonic/visual creations were good enough to take home a gold Axis in Design.
Colenso is at the top of its creative game at the moment and it’s certainly walking the talk when it comes to devising big ideas that get brands talked about by consumers. And while Yellow Pages is wrestling with a few rather large financial demons at present, the pair’s impressive award-winning run continued last night at Vector Arena, when Yellow Chocolate was awarded the Grand Axis, the Titanium gold Axis and the Integrated gold Axis at the 2011 CAANZ Axis awards.
It has been said that AWARD golds are rarer than both hen’s teeth and fish lips and that was proven once again on Friday night, when just six were handed out and some Cannes Gold winners left with only bronzes. But in news that’s sure to further warm the cockles of New Zealand’s ad scene, half of them went to Kiwi agencies.
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.
Those cheeky creative Wellington chappies have been in stellar promotional form this year. And in a fitting farewell to 2010, Positively Wellington Tourism’s digital marketing team and Clemenger BBDO have launched their latest trick, a digital advent calendar.
Who’s it for: NZTA/NZ Police by Clemenger BBDO and @radical.media
Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast …
DDB NZ has added three new team members to its creative department, but it’s still on the hunt for a creative director to replace Adam Kanzer, who left in mid May. And Clemenger BBDO is in a similar position, with former creative director Paul Nagy yet to be replaced and a new managing director still to be found to replace Lesley Brown, who departed about 18 months ago to have a baby and chose not to come back.
The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.
The first phase of the Rugby World Cup (RWC) 2011’s big international marketing effort will be launched in Auckland today and everyone involved is remaining extremely, disappointingly but impressively tight-lipped about the whole thing.
The axe appears to be in the process of swinging at Clemenger BBDO in Wellington.
Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.
He takes over from Maggie Barry, who left the board in July following her move to Auckland.
“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …
Peter Myles, director of Omnicom Media Group, is to step down this week.
A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.
In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …
Here’s a little local plug for this chuckle-worthy ad for Pure Blonde beer by Clemenger BBDO Melbourne. It was shot in Auckland and the production company was The Sweet Shop, founded in Ak by Paul Prince. The company also has offices in Sydney, London, New York, Los …