Browsing: Clemenger BBDO

News
Welly’s media silvers keep Cannes metal coming, as radio and cyber shortlists announced
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Kiwi agencies have added to the Cannes Lions haul, with two silvers and two bronzes in Media. Clemenger BBDO/OMD Wellington picked up two silvers, one for Dulux ‘What’s your Dulux colour of New Zealand‘ in best use of integrated media and the other for Tranz Scenic ‘See more of New Zealand by train’ in best use of print. Saatchi & Saatchi NZ/AIM Proximity Wellington/Starcom took bronze for Toyota FJ Cruiser ‘Top to Bottom‘ in best use of social media marketing, as did Colenso BBDO for Monteith’s ‘Sorry about the twigs, folks’ in FMCG.

News
Free and fair, driving and beer
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Who’s it for: Freeview by True and Flying Fish

Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic …

News
Stop, Donna time: NZTA moves from mates to mums with Legend follow-up
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Shared responsibility is an increasingly important part of the road safety programme, as evidenced most recently with the hugely successful Ghost Chips campaign, which, for the first time, specifically targeted young Maori and used humour to equip them with the tools required to speak up when one of their mates was too drunk to drive. And NZTA, Clemenger BBDO and The Sweet Shop have followed up that pop cultural phenomenon with a new campaign that tries to convince family members to do the same.

News
Ghost Chips come back to haunt AXIS judges once again as the people’s favourite takes TVC of the Year title
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NZTA, Clemenger BBDO and The Sweet Shop’s Legend campaign became something of a pop cultural phenomenon when it was released last year, with a couple of lines quickly becoming part of the Kiwi vernacular, t-shirts bearing images of Ghost Chips being worn around the country, and hundreds of parodies, spoof ads and TradeMe auctions referencing the original. And while all those involved in its creation are still smarting a little after the most talked about ad of 2011 went home without any gold at the AXIS awards, it appears there is some justice in the world, because it quite rightly received 11 percent of the vote to win the StopPress/ThinkTV TVC of the Year.

News
Ghost Chips rise up with Yellow Pencil—UPDATED
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It might not have done as well as many expected at AXIS last night, but NZTA, Clemenger BBDO and The Sweet Shop’s ‘Legend’ well and truly made up for it by nabbing a very hard to win Yellow Pencil in the earned media section at the D&AD awards, the only New Zealand work to receive the nod this year. Legend also made it In-Book in the Writing for Advertising category.

News
Clems brews up a storm with Wellington ‘street beer’
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With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We’ve seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative. 

News
And the AWARD goes to…
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They’re renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi’s Rear View Girls, which was one of just 16 golds handed out on the night.

News
Retro icon launches Fly Buys Facebook frenzy
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Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

News
Four seasons in one ad
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The Dulux colours of New Zealand promotion, which asked Kiwis to send in pics of their region with the promise they might end up on TV, was pretty classy. And Clemenger BBDO and The Sweet Shop have maintained that momentum with a new ad for its Weathershield range that blurs the lines between the real and the fantastic with a combination of handcrafted and computer animation. 

News
BNZ banks on Colenso BBDO—UPDATED
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In another round of bankland swings-and-roundabouts Bank of New Zealand (BNZ) has appointed Colenso BBDO as its new creative agency, in alignment with with its Australian parent bank. BNZ spends around $10 million on advertising a year, so it’s a good win for Colenso, but Westpac may not be so thrilled… it dumped Saatchi & Saatchi for Colenso BBDO just 18 months ago.

News
Building, living and crashing
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Who’s it for: PlaceMakers by JWT NZ and Exposure

Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like …

News
Colenso BBDO opens up a big lead in AXIS finalists race
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The Marketing Association celebrated the use of insight-driven marketing and data last week. And CAANZ will soon be celebrating what could be seen as the opposite end of the marcomms spectrum with the creatively-focused Axis Awards. And after 50 judges—and presumably the wonderous Axis Metal Detector—spent three days scanning the very best work in New Zealand this year, regular creative award-hogger Colenso BBDO came out on top with a massive 57 finalist nominations, followed by Special Group with another excellent showing on 21 and DDB Group and Clemenger BBDO on 17. 

News
Special Group wins ORCA with 91 different ads
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Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish?  Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.”

News
M&C Saatchi quick to snap up Clemenger surplus
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M&C Saatchi has taken recycling up a notch, hiring former Clemenger BBDO group account director Jonathan Hales as its Wellington-based business director. Hales was recently laid off after 13 years at Clemenger, where he set up its design agency, Clemenger Design, and led accounts such as ACC, New Zealand Post and the Rugby World Cup 2011.

News
Alkema’s creative alchemy lands her plum Wellington role
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After a bit of a wait, Clemenger BBDO managed to find a replacement managing director when Andrew Holt shifted south from Colenso in late 2010. And it’s also been on the hunt for a new creative director ever since Paul Nagy left in mid 2010. Good things take time, of course, and it’s now filled the position after executive creative director Philip Andrew, who has overseen some pretty bloody good work since taking responsibility for the empty chairs, announced the internal promotion of Brigid Alkema. 

News
Kicking buts and singing songs
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Who’s it for:Open Polytechnic by Ogilvy Wellington, Firstlight Productions and Teaspoon Films.

Why we like it: A very well-made and engaging TVC that backs up the successful Open World campaign and zeroes in on the Open Polytechnic’s main competitive advantage: relative freedom. With time increasingly …

News
Towning around: Clems and NZTA opt for jangly jingoism in driver fatigue campaign
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The NZTA and Clemenger BBDO have been pushing the advertising envelope recently. It released the most popular ad of 2011 at the end of last year, Legend, and followed that up with a controversial ‘you’re on candid camera!’ campaign to draw attention to drugged-driving at the start of 2012. And, as part of its summer push to reduce the road toll, they’ve taken a rather patriotic, jingly, kitschy approach to fighting driver fatigue, with three 15 second ads that showcase some of New Zealand’s classic and/or cringey town signs/tourist attractions to the tune of some down-on-the-farm Kiwi songs. 

Opinion
The Year in Review: Andrew Holt
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It’s been around one year since Andrew Holt joined Clemenger BBDO in Wellington as managing director. And quite a year it’s been, with the agency winning the New Zealand Post account, an AXIS Gold for its creative Radio NZ radios and launching new campaigns for Dulux, Mitsubishi and the New Zealand Transport Agency. Here’s what caught his eye in 2011.

News
Speak up, or forever hold your ghost chips: new NZTA campaign changes tack on drink-driving message—UPDATED
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Despite a concerted effort from the powers that be to change people’s drink-driving behaviour, New Zealand’s stats are still pretty bad—and particularly so for young and Maori drivers. In the past, the favoured option seems to have been shock, awe and guilt. But the NZTA, Clemenger BBDO and The Sweet Shop have gone down a slightly more positive, colloquial and very humorous road with the ‘Legend’ campaign.

News
Ghost chips and old beer
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Who’s it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to …

News
Spring brings new HR life…
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…as Clems hires an experienced digi-boffin, Designworks adds another senior string to its management bow and Reach Media and Positively Wellington Tourism both announce new business development managers.

News
Enter thy Kingdom of Tonga with new tourism campaign
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Tongan supporters have certainly drawn a lot of attention over the Rugby World Cup campaign and riding on the back of that enthusiasm comes the unveiling of the country’s new tourism campaign ‘Tonga – The True South Pacific’. Featuring a brand overhaul, the campaign comes courtesy  of agency bcg2 and sister agency Mediacom.

News
Four to the floor
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We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.

Who’s it for: NZTA by Clemenger BBDO and Film Construction

Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …

News
Jetpacks, cavemen, sausage people and shape-shifting All Blacks
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Here’s the latest sprinkling of TVCs for your Friday afternoon delight. We’re quite impressed with NZTA’s latest humorous effort, and Bacardi pipes up with a fancy animated offering about togetherness. Pams meanwhile presents its latest human sausage offering for winter and the All Blacks sell more stuff, this time for Weet-bix.

News
Awards round-up: Clio, One Show, Summit and more Cannes Young Print Lions winners
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The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions. 

News
Clems to man Post
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It took a while to get there, but the official announcement has been made and Clemenger BBDO has been chosen as NZ Post’s new creative partner, beating out DraftFCB.

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