Back in December, NZTA and Clemenger BBDO launched the Limits campaign, which aimed to point out to moderate middle-age boozers that changes to the drink-driving rules meant they needed to change their habits or face the consequences. That was fairly serious. But now, in an extension of that campaign, it’s taking a leaf out of the BoJack Horseman book (and possibly riffing on the horse walks into a bar joke) with a humorous animated horse and a bunch of alcohol puns.
Browsing: Clemenger BBDO
The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.
One of NZTA’s recent campaigns, ‘Numbers’, focused on how your speed can impact—perhaps quite literally—on others and it’s released an extension to that campaign called ‘Community Speedo’ that shows bringing speeds down is a collective effort.
NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That’s resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it’s the role NZ Post can play as a supplier to business that it’s focusing on for its new brand campaign, You Can.
Mitsubishi has released a new commercial via Clemenger BBDO for its Outlander SUV and, rather than focus on the car’s features as is often customary in auto ads, it’s focusing on the drivers. And while it’s a laudable goal to try something new, we must admit to being slightly confused about this one.
It was a record night for New Zealand agencies at this year’s D&AD awards in London with a standout moment of the night for Colenso BBDO/Proximity, when K9FM became the first ever New Zealand campaign to win a highly coveted Black Pencil, one of only five awarded globally this year.
Education New Zealand has released a new campaign to raise the country’s profile as a great study destination through an online competition where international students may enter for the chance to have a friend or family member flown over for a 10-day study adventure.
The Inland Revenue Department isn’t renowned for its sense of whimsy. But, with the help of Clemenger BBDO, it’s gone full cheese for a new campaign called ‘Work it Out’, which has drawn on ’80s workout videos to show everyone how easy it is to get a tax refund by heading online (viewer discretion advised).
Fly Buys has released a new campaign via Clemenger BBDO that emphasises the variety of rewards members can get with Fly Buys and how easy it is to receive them by simply “getting stuff free by doing the stuff you do every day”.