Browsing: Clemenger BBDO

News
A horse walks into a bar … and aims to limit drink driving
By

Back in December, NZTA and Clemenger BBDO launched the Limits campaign, which aimed to point out to moderate middle-age boozers that changes to the drink-driving rules meant they needed to change their habits or face the consequences. That was fairly serious. But now, in an extension of that campaign, it’s taking a leaf out of the BoJack Horseman book (and possibly riffing on the horse walks into a bar joke) with a humorous animated horse and a bunch of alcohol puns.

News
NZ Post calls on Charles Dance to show how it greases the wheels of Kiwi can-do
By

NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That’s resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it’s the role NZ Post can play as a supplier to business that it’s focusing on for its new brand campaign, You Can.

1 2 3 4 5 6 17