Browsing: Claudia Macdonald
Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal’s cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.
Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango’s Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.
There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch.
There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the number of brands using experiential marketing in their campaigns. So who better to spill the beans on 2011 than Claudia Macdonald, managing director of PR, events and experiential agency Mango and a founding member of the CAANZ Marcomms Leadership Group.