Browsing: Claudia Macdonald

Movings/shakings
Movings/Shakings: 23 April
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Strategy makes a few changes in Christchurch, Mango adds some fresh fruit, Ideas Shop promotes from within, L’Oréal’s cosmetic kismet, Mulligan readies his quill, Snakk Media names new group chief executive, Reachmedia ups it reach, and Blockhead welcomes a few new troops.

Opinion
Who cares about Cannes?
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Claudia Macdonald, managing director of Mango and founding member of the CAANZ Marcomms Leadership Group, was the first New Zealander to be a juror for the Cannes PR Lions in June. Here she reflects on the experience and what she learnt.

News
Mango mounts the red kangaroo as Qantas chooses a PR partner
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There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch. 

Opinion
The Year in Review: Claudia Macdonald
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There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the number of brands using experiential marketing in their campaigns. So who better to spill the beans on 2011 than Claudia Macdonald, managing director of PR, events and experiential agency Mango and a founding member of the CAANZ Marcomms Leadership Group. 

Opinion
Penny drops, proof found in PR pudding
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It’s taken a while but the penny finally seems to have dropped. Advertising/marketing campaigns work much better if you aim to get good public relations from the get go. Not just for the brand/product but also for the campaign itself.