Browsing: Claire Harris

News
FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED
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The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.

News
Nielsen diagnoses rugby fever in 81 percent of nation
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In case you haven’t noticed, the nation has fully embraced the Rugby World Cup, as evidenced most clearly during opening night festivities, when, according to a special survey of all the individuals (15+) in Nielsen’s 500-home TAM panel, the opening game was watched by 81 percent of all New Zealanders, with 11 percent of those watching it at a pub or outdoor venue. 

News
The eyes have it. Or do they?
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Television ratings, much like the make up of sausages, are a fairly mysterious realm for those outside the marcomms industry, and, after asking around a bit, it seems they’re also a fairly mysterious realm for many within it.