The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.
Browsing: Claire Harris
There’s been plenty of pomp, ceremony and brio in recent weeks at the new season launch announcements for MediaWorks and TVNZ. But behind-the-scenes, all is not quite so rosy, with a sharp drop in TV viewership since the middle of the year creating some concern.
In case you haven’t noticed, the nation has fully embraced the Rugby World Cup, as evidenced most clearly during opening night festivities, when, according to a special survey of all the individuals (15+) in Nielsen’s 500-home TAM panel, the opening game was watched by 81 percent of all New Zealanders, with 11 percent of those watching it at a pub or outdoor venue.