Given what’s happened—and is still happening—in Christchurch, it’s fair to say earthquakes and cuteness are rather incongruous. But the new Drop, Cover, Hold campaign for Civil Defence by Clemenger BBDO and Robber’s Dog has managed to combine the two to surprisingly good effect by asking Kiwi kids what they think causes earthquakes. And some of their answers are pretty awwwwww-inspiring.
Browsing: civil defence
From the mouths of babes: Civil Defence and Clems ask Kiwi kids for earthquake advice