Google’s Chrome experiments are generally cause for nerdish celebration as they push the browser to strange and creative places. And now, as The Hobbit: The Battle of Five Armies gets sets for launch, it’s updated the interactive map of Middle-Earth it launched around one year ago with a host of new tricks.
From the Chrome speed tests to ‘Here’s to the Moms’ to the Cannes grand prix-winning Project Rebrief, Google’s advertising is usually of a very high standard. And it’s done it again with this nerd fest of a 90 second commercial for Chrome that charts the evolution of the internet and shows that ‘we’re building the web together’.
Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory.