The Warehouse Group has been bringing the real world and the online world closer together recently, with its recent rebrand of R&R Sport to the ‘omni-channel’ Torpedo 7, its Click Madness promotion, free wifi in the newly refurbished stores and an app that lets shoppers compare prices. Now it’s launching its Christmas campaign with a five minute online video that puts the decision-making in the hands of the experts: kids.
Browsing: Christmas
No? Because Nikki Mandow, the editor of Idealog magazine went to a fair few. She kindly bought in a few of the posters that served as invites for us to have a look at.
The best way to embrace Christmas is to accept the unbridled commercialism of it all with open arms. So sit back, relax and enjoy some of the creative efforts that the capitalist machine used this year to convince shoppers to part with their cash.
Hard on the heels of Coke Zero’s website that put the ugly yuletide jersey in the spotlight, beer brand Budweiser is doing the same, but this time it’s for a serious cause. The Knitbot supports and rewards designated drivers using tweet power.
TV and movie streaming service Netflix has gone all warm and fuzzy with the story of a Christmas tree-topping ornament who’s seen it all. As the porcelain decorated character says, it’s hard not to smile when a happy expression is painted on your face.
It’s supposedly better to give than receive. But tell that to the capitalist hordes trampling on their fellow humans in order to get 50 percent off some crappy goods they probably don’t need. So as the scmaltzy Christmas ads about family and generosity and animated animals come thick and fast, upmarket UK department store Harvey Nichols has taken a different, possibly more honest approach and launched a campaign that promotes cheaping out on gifts for others and spending all your money on yourself.
Fedex USA and BBDO NY have embraced the Christmas spirit by showing what Santa Claus does to those who are naughty rather than nice. PLUS: see what special package Mr Scrooge can expect this year.
Twas the night before the night before Christmas, and Rudolph is hungover in the corner. Mrs Claus gives a bourbon fuelled rant about how her life with Santa is no fairy tale. She stumbles off stage, but not before threatening Rudolph with a shit-stained dildo. Thus ending the opening scene of Mega Christmas, playing at the Basement Theatre in Auckland this week.
There is nothing quite like a magazine subscription for a gift idea and at Tangible Media, we have a magazine for everyone on your shopping list. Plus Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Monday 9 January.
Perhaps it’s just us, but the year seems to be flying by and between the Rugby World Cup, Christmas and that little ‘ole thing called the general election, the second half will inevitably go faster. And if you’re an advertiser, ThinkTV says it’s you who’d better speed up to get “plum” advertising positioning.
Colmar Brunton is in the midst of launching its new Youth division, bringing in Spencer Willis of 18 and 18tracker fame to spearhead the initiative. And it looks like he’s brought one of his old habits with him, because he’s started producing free reports on youth culture for general consumption and entertainment. And the first of many out of the newly named CByouth camp is ‘Baby Boomer Dad’s and Gen Y Sons’.
With less than a month until Christmas the festive retail market could best be described as challenging. The latest consumer confidence survey by ANZ – Roy Morgan suggests most consumers remain cautious about their spending plans this festive season. And, despite personal tax cuts, 38 percent of those surveyed in November said they were worse off financially than a year ago. So now, more than ever, it is essential that our advertising and marketing is effective.
Nothing says Christmas like a magazine subscription (especially if it’s a subscription to Christmas Monthly). And Tangible Media is offering you, the people, a deal. Not only will you be remembered all year for your thoughtfulness and generosity, you’ll also get 40 percent off the retail cover price when you subscribe to one (or perhaps a few) of the many Tangible titles before Saturday 4 December. And as if that deal wasn’t sweet enough, it’s been sweetened even further by Monteith’s, which will be dishing out one dozen of its new premium drop Single Source to ten lucky subscribers.
‘Tis the season to embarrass yourself at the workplace Christmas party. ‘Tis also the season to think about presents for your loved—or, if Secret Santa’s on offer, unloved—ones. And while it’s tempting to get everyone you know a life size cardboard of yourself, charities are making their annual call for us to resist our childish, consumerist urges and instead be more grown up in our approach to giving.
Recent studies have shown and all experts agree: StopPress readers are much more intelligent and good looking than other people.
As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.
’Tis the season to be jolly.
Jolly silly, that is. Stoppress heard the story of an Auckland banker who this week staggered back to work after a night on the tiles, without his wallet and his phone and soaked through by the rain. Intending to doss down at the office …
Christmas is a time of family, binge-eating and falling asleep in the ambrosia at 3pm. But for some of our fellow beasts, as you can see in the Save the Children fund’s top-notch stop motion Animal Love dating video, Christmas often just enhances their crushing loneliness.
When two worlds collide, bad/cringey/entertaining things usually happen, as the exclamation mark-laden, uber-tech geek Christmas message from HP and its PR agency Acumen Republic shows.
This week from the Media Counsel: Christmas looms. But can Kiwi wallets be pried open?
Those festive folk at New Zealand Post’s targeted communications department have launched a new service for businesses and individuals hoping to send a few personalised cards over Christmas.
As an arthritic 2009 limps to a close, Christmas and all its associated festive cheer looms ominously.
And the perennial question of what to give the people you want to suck up to remains pertinent.
Tui Blond are extending their generosity to an array of diligent Kiwi workers over the festive season.
Wax lyrical about the joys of your workplace and all your Tui Blond dreams could come true.