Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.
To help Santa take requests for Kiwi kids’ wish lists, Spark, with Colenso BBDO and PHD, has brought in a group of retirees to man the Santaline.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.
Pak’nSave has launched its new ‘Fridgemas’ campaign via FCB.
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
To reveal its three Christmas flavours, the coffee brand created a street-art style mural.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.
Pengiun Random House hopes to take the stress out of gift giving this Christmas, with a ‘Gift that comes alive’ campaign via its in house team.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early with a new festive ad is The Warehouse, and DDB, which has created a holiday themed version of its ‘Bargain Feeling’ brand campaign that launched earlier this year.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
The vast majority of Christmas-themed advertising that flooded onto media channels during November and December featured the rotund imagery of Santa Claus smiling and handing out gifts. However, when challenged by philanthropist and scientist Ray Avery to develop a campaign encouraging Kiwis to support the development of his LifePod technology through donations, Young & Shand veered away from Santa Claus and instead used more traditional imagery to get its point across.
As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.
‘Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.
With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more authentic Christmas messaging?
It’s not Christmas without carols, trees and ads. And while New Zealand retail brands aren’t going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, there are signs that things might be heading in a more emotional direction here too.
It’s no secret that Christmas has turned into a massive marketing success story that pushes product sales over the holiday period every year. But, if Christmas was conceptualised by a modern advertising agency, would it still look and feel the way it does today?
In an effort to remedy the statute of culinary limitations that says decadence ends with Christmas ham, Ostro has created a series of Christmas vouchers, each of which carries the promise of more taste bud-appeasing goodness to follow.
Christmas is a time of joy, love and a fair bit of excess for most, but it’s a tough time for struggling families—and those without family or friends to share the day with. Many charities try to get people who have enough to donate something and UK charity KidsCo and Droga5 have released a powerful 90 second spot showing that for some kids without the required parental support, Christmas is just another depressing day.
Barnes Catmur put a bit of effort into its Christmas gift. And it also delivered the goods with its Christmas card: a traditional festive scene that is subjected to client feedback and then modified accordingly.
As Mulberry’s #WinChristmas campaign showed, giving is basically a competitive sport these days. And that’s also true in the corporate realm, where many businesses attempt to one-up each other by giving expensive offerings of thanks to their VIPs. Just as The Downlow Concept took the opportunity to show off its skills and sense of humour with its Christmas message, Barnes Catmur & Friends has honoured its special friends with a bespoke whisky named in honour of the street where its office lies.
In the creative industries, the Christmas message is a time for experimentation and show-offery. And the Downlow Concept’s ‘annual non-denominational holiday video’ is a gem. Running the gamut of corporate video cliches, the production company responsible for 7 Days, Coverband, Hounds and fair few ads has created a glorious visual treat that includes generic words, shirtless men, fingers on fences, cutting-edge animation and, perhaps most importantly, gas heating. It also features Josh Thomson doing a fine impression of Little Richard.
Nothing gets brands more willing to spend dollars on advertising than a special event. Be it Halloween, Valentine’s Day, Mother’s Day or Christmas, brands throughout the world embrace the moment, throw caution to the wind and try to capitalise on the consumer frenzy that often accompanies these days. And in the lead up to to Christmas 2014, brands have not disappointed, delivering yet another entertaining dose of humorous and tear-jerking spots.
As Santa is to kids, so is the John Lewis Christmas ad to the creative community. And once again it has slid down the collective chimney and landed with an emotional, animal-related thud.