As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.
Browsing: Christie McCarthy
Based on the nugget that Kiwis wanted homemade desserts without having to make them at home, Dollop has found a sweet niche. And, on the smell of an oily rag and with a good sprinkling of intuition, it has quickly become a nationally recognised brand and doubled its sales in the past year.